How We Work

We’re an inbound B2B marketing agency dedicated to creating compelling
campaigns and strategies with clear ROI for our tech sector clients.


THE RESOURCEFUL MARKETING APPROACH
Each of our services can be deployed alone or combined.
As a whole they form a continuous 3-step cycle of inbound marketing,
generating continued growth for your business.

EVALUATE

We’ll work with you to understand your goals, your target audience, identify opportunities and present a robust inbound strategy.

For the best ROI from inbound marketing, the strategic foundations must be right. We run a range of hands-on workshops to understand your business, your technology and your customers, then formulate the best strategy.

Activate

We’ll create and implement a strong program of inbound marketing activity, analysing results and fine-tuning along the way for maximum impact

Our team will put together a program of integrated activity to meet your business objectives, whether it’s a one-off campaign or a longer-term marketing program. We’ll consider the buyer journey from awareness (SEO, free videos, blogs, whitepapers) to consideration (case studies, webinars) through to closing the sale with free trials, demos or consultations.

Accelerate

Continue your growth with our virtual marketing service, whether you need on-going support or help with ad-hoc projects.

Resourceful Marketing can partner with you to become an extension of your marketing team. We offer a range of virtual marketing packages from a mentoring service supporting your inbound marketing strategy through to our hands-on package where you will have access to the entire skill set of our team. We work both on a project and a retained basis

Why Go Inbound

The Internet has transformed tech buyer behaviour, with the majority of potential customers now going online to stay informed, conduct research and select solutions. ‘Interruptive’ marketing methods like telemarketing and email are becoming inefficient and marketers need to adapt if they want to stay in control.

Inbound marketing is now the single most effective way of doing business online. It’s the process of getting your buyers to find you through Search Engine Optimisation (SEO), pay per click (PPC) advertising, inbound links, social media and engaging content.

At Resourceful Marketing we specialise in building integrated inbound marketing programs that attract buyers and nurture them through to successful sales.

  • 67% Of the buyer journey is now digital Source: Sirius Decisions research
  • 54% More leads are generated by inbound tactics than traditional paid marketing
  • 2x As many marketers say inbound delivers a below average cost per lead than outbound methods

HOW INBOUND WORKS

Inbound marketing doesn’t just ‘happen’, you need to implement it. We can help you do that with the right tools and applications. By partnering with Hubspot, we utilise the world’s leading inbound marketing and sales platform to create and deliver content that will appeal to your prospects, make sure it’s available in the right places (channels), and deploy it at just the right times (lifecycle stages). Hubspot’s Inbound Methodology covers every step of the customer lifecycle, from stranger to buyer, empowering marketers with tools to attract visitors, convert leads, close customers and delight promoters.

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