A newly established commercial property consultancy wanted to break away from industry tradition and attract a new generation of clients, particularly those in the tech sector. Their vision was to showcase modernity and innovation through a distinctive brand identity and a digital-first website, while highlighting unique offerings such as their Virtual Property Director service.
We adopted an iterative, collaborative approach, starting with a thorough review of the competitive landscape to identify opportunities for differentiation. Our team developed a unique visual identity, including a logo that cleverly integrated the “RR” initials into a building motif. Simultaneously, we designed and built the website, refining the colour palette and user interface to ensure a seamless and engaging digital experience.
This agile project delivered a cohesive brand and digital presence, equipping the consultancy with everything needed for a standout launch. We created a full suite of brand assets, including social media templates, a professional pitch deck, and a fully responsive website. To maximise impact, we also produced an animated launch video for social media, ensuring the new brand made a memorable entrance.
Feedback on the new brand and website has been overwhelmingly positive, with clients and industry peers praising the consultancy’s fresh, modern approach. Building on this momentum, we are now focusing on organic website optimisation and developing a targeted Account-Based Marketing (ABM) strategy to drive further growth and establish the consultancy as a leader in its field.
“The new brand and website have given us the credibility and presence to compete with established commercial consultancies. The team understood our ambition and delivered a solution that truly sets us apart.”
— Richard Russell, Managing Partner
